After several seasons of what many consider "out of this world" designs, the styling of the 1964 Plymouths returned to a much more pleasing contemporary look. New up front, new to the rear, and a new side profile gave these smart-looking family cars a modern look that blended in with other full-size vehicles of the day. New interiors with luxurious, long-wearing fabrics that were easy to maintain, along with a simple, yet functional, instrument panel gave both the driver and passenger a sense of security. It was a truly up-to-date car that as Plymouth touted, "brightens up a driveway the minute you pull in." But more than just good looks, performance was also stressed: "It's how the car responds to the accelerator, answers to the wheel, behaves when you touch the brake pedal." Plymouth had been building on its image as a dependable motorcar since its inception in the late 1920s, not really a street racer, but for 1964 everything seemed to come together, looks and just a hint of higher performance. At the head of the pecking order were the exciting new Sport Furys with these top-of-the-line models available only in hardtop and convertible form. These well-appointed cars featured standard equipment including all-vinyl individual bucket seats, deluxe steering wheel, center compartment console, deep pile color-keyed carpeting, electric windshield wipers, in-dash electric clock, and more.