Chrysler CEO Chris Feuell Honored with What Drives Her Trailblazer Award at 2026 Chicago Auto Show

At the 2026 Chicago Auto Show, a spotlight was cast not just on the latest vehicles but on leadership shaping the future of the automotive industry. Chris Feuell, Chrysler brand CEO and head of Alfa Romeo North America, was honored with the What Drives Her Trailblazer Award during an awards ceremony held at McCormick Place in Chicago.

The What Drives Her awards program — now in its ninth year — is presented by Chicago Auto Show organizers in partnership with A Girls Guide to Cars. It celebrates women whose leadership, advocacy, and influence help open doors for others and drive meaningful change in an industry that has historically lacked strong female representation.

Recognizing Leadership and Mentorship

The Trailblazer Award honors women who have made notable contributions to the automotive field by empowering others, breaking barriers, and embracing leadership roles that inspire growth and innovation. In presenting the award, Chicago Auto Show General Manager Jennifer Morand praised Feuell for not only leading two storied brands but also for her commitment to supporting women across the industry through mentorship and meaningful dialogue.

Feuell expressed deep appreciation upon receiving the award, thanking the organizers, judges, and the broader Chicago Auto Show community for uplifting leaders who are helping shape the future of mobility. Her remarks underscored the importance of visibility and support for women in automotive leadership.

A Milestone Highlight

Feuell’s recognition marks a notable moment for Stellantis leadership, following last year’s announcement that the 2025 Trailblazer Award went to Audrey Moore, Stellantis’ vice president and chief engineer for North American sedan programs.

The What Drives Her program has become a cornerstone of the Chicago Auto Show’s media preview, uniting influential women across automakers, suppliers, media, and industry partners in a celebration of achievement and advocacy.