Stellantis Expands Design Innovation Beyond Automotive

Stellantis is stepping beyond the automotive world with a new collaboration that highlights its design expertise. Partnering with Geven, the Stellantis Design Studio has unveiled the electrified Forma business class seat at the Aircraft Interiors Expo 2026 in Hamburg.

This project demonstrates how automotive design principles can be applied to other industries, creating innovative solutions that enhance comfort and functionality.

A New Vision for Business Class Travel

The Forma business class seat introduces a fresh approach to aircraft interiors. Designed with both aesthetics and practicality in mind, it combines advanced materials with a sleek, modern look.

The electrified features of the seat provide enhanced adjustability and comfort, allowing passengers to personalize their experience during flight. This focus on user experience reflects the same design philosophy found in high end automotive interiors.

Blending Comfort with Technology

At the core of the Forma seat is a balance between comfort and innovation. The integration of electrified systems allows for smooth adjustments, improved ergonomics, and a more intuitive interface for passengers.

These features are designed to make long distance travel more enjoyable, offering a level of refinement that aligns with the expectations of modern business class passengers.

Cross Industry Collaboration

The partnership between Stellantis Design Studio and Geven highlights the value of collaboration across industries. By combining automotive design expertise with aviation engineering, the two companies have created a product that stands out in both form and function.

This collaboration also showcases Stellantis’ ability to extend its influence beyond vehicles, applying its design capabilities to new and emerging areas.

Showcased on a Global Stage

The Aircraft Interiors Expo is one of the most important events in the aviation industry, bringing together leading companies and innovators from around the world. Unveiling the Forma seat at this event provides global visibility and positions the project as a forward thinking solution in aircraft design.

The setting in Hamburg, a major hub for aviation, further emphasizes the importance of this debut.

Looking Ahead

The introduction of the Forma business class seat marks an exciting step for Stellantis Design Studio as it continues to explore new opportunities beyond the automotive sector. By focusing on comfort, technology, and design, the project sets a new standard for what passengers can expect from business class travel.

As industries continue to evolve and intersect, collaborations like this highlight how innovation can come from unexpected places. Stellantis’ move into aviation design shows that its expertise in creating premium experiences can translate far beyond the road.