Stellantis Appoints New Leader to Expand Its Pre Owned Vehicle Business

Stellantis is making a strategic move in its European operations by appointing Ana Theresa Borsari as Head of the Pre Owned Vehicles Business Unit. The decision signals a strong push to grow and modernize the company’s used vehicle operations across the region. Stellantis Spoticar ecosystem Europe

With the used car market becoming increasingly important, Stellantis is positioning itself to compete more aggressively by strengthening its structure and customer experience.

A Focus on the Spoticar Ecosystem

At the center of this strategy is Spoticar, Stellantis’ dedicated platform for pre owned vehicles. The company’s goal is to fully deploy the Spoticar ecosystem, creating a more connected and streamlined experience for both customers and dealers. Spoticar

This ecosystem is designed to cover every step of the buying journey, from vehicle sourcing to sales and aftersales services. By integrating both B2B and B2C channels, Stellantis aims to create more value for its dealer network while improving the overall customer experience.

A Key Moment for Growth

The timing of this appointment is important. Stellantis is entering what it describes as a decisive phase in the development of its pre owned business.

In 2026, the company is ramping up Spoticar Trade for business customers while also accelerating the digital transformation of Spoticar for retail buyers. This includes new services, improved online tools, and a more flexible purchasing process.

The goal is to make buying a used vehicle as seamless and transparent as possible, matching the expectations of modern customers.

Leadership Built on Experience

Ana Theresa Borsari brings a strong international background and deep experience in the automotive sector. Her track record and customer focused approach are expected to play a key role in shaping the future of Stellantis’ pre owned operations in Europe.

She has already been closely involved in the development of Spoticar, making her well positioned to lead its next phase of growth and expansion.

Transforming the Used Car Experience

The used vehicle market is evolving quickly, driven by digital tools and changing customer expectations. Buyers now expect the same level of convenience and transparency they get when purchasing new vehicles.

By expanding the Spoticar ecosystem, Stellantis is aiming to meet those expectations while also creating new opportunities for its dealer network.

This includes better inventory management, improved online visibility, and a more integrated approach to sales and services.

A Strategic Move for the Future

This appointment reflects a broader shift within Stellantis. The company is not only focusing on new vehicles and electrification but also recognizing the growing importance of the pre owned market as a key part of its business.

With Ana Theresa Borsari leading the effort, Stellantis is aiming to build a stronger and more competitive presence in Europe’s used car sector.

Looking Ahead

As the automotive industry continues to evolve, the role of pre owned vehicles will only become more important.

By investing in leadership and expanding platforms like Spoticar, Stellantis is positioning itself to capture more of that market while improving the experience for customers and dealers alike.

This move marks another step in the company’s broader strategy to modernize its operations and stay competitive in a rapidly changing industry.