DS N°7 and Adobe Firefly Bring Artificial Intelligence to Automotive Personalization at VivaTech 2026

The automotive industry is constantly searching for new ways to connect with customers, and DS Automobiles is taking a creative approach by combining luxury vehicle design with the power of artificial intelligence. At VivaTech 2026 in Paris, DS Automobiles and Adobe are giving visitors a chance to experience the future of vehicle personalization through an innovative collaboration centered around the all new DS N°7.

From June 17 through June 20, visitors to the Adobe exhibit at VivaTech will have the opportunity to create their own customized version of the DS N°7 using Adobe Firefly, Adobe’s leading generative AI platform. Rather than selecting from a limited list of factory options, participants can explore a much broader range of creative possibilities including colors, textures, and environments to design a vehicle that reflects their personal style.

Once a design is completed, Adobe Firefly generates a unique visualization of the customized vehicle within seconds. Participants can then download their personalized image and even receive a custom metal keychain inspired by their creation. The result is a memorable experience that blends digital innovation with a physical keepsake.

The collaboration also serves as an early showcase for the new DS N°7, a premium compact SUV that is scheduled to reach the market in the coming weeks. The vehicle combines elegant French design with impressive efficiency, offering an electric driving range of up to 740 kilometers under the WLTP testing cycle. The model represents the latest step in DS Automobiles’ strategy to blend luxury, technology, and sustainability into a single package.

Displayed across large three dimensional screens on Adobe’s stand, the DS N°7 becomes more than just a vehicle on display. It serves as the centerpiece of an immersive experience designed to demonstrate how artificial intelligence can enhance customer engagement. Rather than simply viewing a new vehicle, visitors become part of the creative process.

According to DS Automobiles executives, the partnership highlights the growing role that generative AI can play in communication, marketing, and customer interaction. The company sees platforms such as Adobe Firefly as tools that can help create stronger emotional connections between brands and consumers while unlocking new levels of creativity.

Adobe has been a long standing technology partner of Stellantis, providing solutions that support website management, digital commerce, creative workflows, and document management. The Firefly platform adds another layer to that relationship by introducing commercially safe generative AI models trained on licensed and public domain content. This approach helps brands create customized visual content while maintaining high standards for accuracy and brand integrity.

The VivaTech experience also includes a special contest. Every visitor who creates a personalized DS N°7 design will be entered into a drawing for a DS Privilege weekend experience. The winner will have the opportunity to transition from a virtual creation to a real world driving experience behind the wheel of a DS vehicle.

As automotive manufacturers continue to embrace digital technologies, collaborations such as the one between DS Automobiles and Adobe demonstrate how artificial intelligence can reshape the customer journey. By combining luxury vehicle design with interactive AI powered creativity, the DS N°7 Adobe Firefly experience offers a glimpse into how future vehicle shopping and brand engagement may evolve in the years ahead.