A Historic Collection Returns to Its Roots

The prestigious ASI Bertone Collection has made a meaningful return to Turin, finding its home once again at the Heritage Hub. This collection represents one of the most important assemblies of Italian automotive design, bringing together a legacy that has shaped the industry for decades.

Its return to Turin is more than symbolic. It reconnects these historic vehicles with the city where many of them were originally designed and built, reinforcing Turin’s status as a global center of automotive creativity.

Celebrating the Legacy of Bertone

At the heart of the collection is the work of Bertone, one of the most influential design houses in automotive history. Known for its bold concepts and groundbreaking styling, Bertone helped define the look of numerous iconic vehicles across multiple brands.

The ASI Bertone Collection highlights this legacy, showcasing a range of concept cars and production models that reflect the evolution of design over time. Each vehicle tells a story of innovation, craftsmanship, and artistic vision.

A Partnership Preserving Automotive Heritage

The return of the collection has been made possible through collaboration with Automotoclub Storico Italiano, often known as ASI. This partnership ensures that these historically significant vehicles are preserved and presented in a way that honors their importance.

By bringing the collection to the Heritage Hub, the organizers are creating a space where enthusiasts, historians, and the public can experience automotive history up close. It is an opportunity to explore the design language that has influenced generations of vehicles.

The Heritage Hub Experience

The Stellantis Heritage Hub in Turin is already home to an impressive array of classic vehicles from various brands. The addition of the ASI Bertone Collection enhances its appeal, offering visitors an even deeper look into the evolution of automotive design.

The space is designed not just as a museum, but as a living archive where the past and future of mobility come together. From rare prototypes to iconic production models, the collection provides insight into how design and engineering have progressed over the years.

A Tribute to Italian Design Excellence

The return of the ASI Bertone Collection is a celebration of Italian creativity and craftsmanship. It highlights the role that design plays in shaping not only vehicles but also culture and identity.

For visitors, it is a chance to see firsthand the artistry behind some of the most memorable cars ever created. For the automotive world, it serves as a reminder of the enduring influence of Bertone and the importance of preserving this heritage for future generations.

As these remarkable vehicles settle into their new home in Turin, they continue to inspire and connect the past with the future of automotive design.